NEON16 Publishing has expanded its roster of songwriters, producers and artists with the signing of hit producers Albert Hype (Shakira, Bad Bunny, Selena Gomez, Kali Uchis, Rauw Alejandro) and Jota Rosa (Bad Bunny, Wisin & Yandel).
Additionally, the company has extended a contract with multi-platinum Latin Grammy Award-nominated songwriter Gaby Morales.
NEON16 Was found by music director Lex Borrero in 2019 alongside Tainy, one of the most successful and influential music producers of the past decade (which Borrero manages).
Speaking to MBW last summer, Borrero explain his ambitions for Neon16 become “the Roc Nation or the Bad Boy of Latin music”.
Last month, NEON16 and music business legend Tommy Mottola acquired ARRO MEDIA, owned and operated by Latina, a music marketing and social media agency founded by Cristina Arcay.
Producer and artist Albert Hype has worked with some of Latin music’s most prominent artists.
His career took off after the 2019 release Estamos Arriba of Bad Bunny and Myke Towers, and he played a key role in J Balvin’s OASISproducing Yo Le Llego.
He later teamed up with Bad Bunny again to Hablamos Manana in addition to from the Grammy-winning LP, YHLQMDLG.
Hype also worked with Shakira, producing her hit Te Felicito ft. Rauw Alejandro, who achieved a combined total of 1.2 billion combined streams and landed a No. 1 on Billboard‘s Latin Airplay charts.
He then followed his work with Shakira on her single Monotony ft. Ozuna, also lands at No. 1 on Billboard’s Latin Airplay chart.
In addition, he collaborated in Baila Conmigo for Selena Gomez and Rauw Alejandro, who now has more than 430 million Spotify stream and 125 million views to date.
He was also instrumental in creating Kali Uchis’ signature song, Telepatia. More recently, he co-produced Copa Vacia for Shakira and Manuel Turizo and has upcoming releases for Kali Uchis, Dillon Francis, and more.
Meanwhile, Neon16 says Puerto Rican producer, songwriter and artist Jota Rosa has “brought the Urbano sound into the mainstream”.
His discography includes cuts for Wisin & Yandel, Bad Bunny, Mora, J Balvin, Rauw Alejandro, Selena Gomez and many more.
He notably landed a pair of consecutive No. 1 entries on the Billboard Latin Airplay Chart with J Balvin’s Tu Veneno And Baila Conmigo while co-producing To party And tarot from Bad Bunny’s latest world record album, A Verano Sin Ti, as well as recent Fantasy/Stroke with Tainy & Jhayco. Other collaborations with Tainy include Todavia with Wisin y Yandel on Tainy’s album DATA.
At the same time, his debut as a solo artist, Club Dieciseis 2 included the track Como Ñengo, which so far has 50 million streams, in addition to ranking in the Top 50 in Colombia.
“The success of Albert, Gaby and Jota is a great example of investing in talent early on and working alongside them as they reach their full potential.”
Raul Chirinos, NEON16 edition
“Developing creative talent is at the heart of what NEON16 stands for,” said Raul Chirinos, A&R Director for NEON16 Publishing.
“The success of Albert, Gaby and Jota is a great example of investing in talent early on and working alongside them as they reach their full potential.”
“My journey with NEON16 Publishing started with the excitement of uplifting each other and taking music to another level.”
Albert Hype
Albert Hype added: “The road to success is paved with perseverance and it is not a road to be traveled alone.
“My journey with NEON16 Publishing started with the excitement of uplifting each other and taking music to another level. This is just the beginning and we have so much more to accomplish together.
“I am very grateful for the opportunity NEON16 Publishing gave me at the start of my career.”
Jota Rosa
Rosa said, “I am very grateful for the opportunity NEON16 Publishing gave me at the start of my career.
“This partnership has helped share my music with the masses and I look forward to continuing to make music for the world to enjoy.”The music industry around the world
