“Florida Governor Ron DeSantis’ campaign is planning a reboot, senior campaign officials said, with a significant shift in messaging, events and media strategy,” BNC News reports.
“Expect fewer grand speeches and more handshakes in restaurants and churches. There will be more of a national focus than constant Florida references. And the mainstream media might start to have more access.
“In short, DeSantis will run as an insurgent candidate rather than an incumbent governor.”